Does the confidence interval in part (a) support the claim made by one of the company’s marketing managers that more than half of the consumers in this urban location favor its drink over the competitors? Explain your answer. Please include formula/ steps for excel.

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
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Does the confidence interval in part (a) support the claim made by one of the company’s marketing managers that more than half of the consumers in this urban location favor its drink over the competitors? Explain your answer. Please include formula/ steps for excel.

Answer (A)
Sample size
Instances of ppl who prefers "our brand"
Proportion that prefers "our brand"
z-value for 95% CL
Preference
Our brand
250
Our brand
134
Our brand
0.54
Competing brand
1.96
Our brand
Lower
Higher
Competing brand
CL for proportion
0.478
0.602
Our brand
Transcribed Image Text:Answer (A) Sample size Instances of ppl who prefers "our brand" Proportion that prefers "our brand" z-value for 95% CL Preference Our brand 250 Our brand 134 Our brand 0.54 Competing brand 1.96 Our brand Lower Higher Competing brand CL for proportion 0.478 0.602 Our brand
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