Document 2: Analyzing Primary Source "There has been a generational shift. The processed food staples that were popular a generation ago are not considered healthy enough for [consumers] to feed to their own kids. This is bad news for unhealthy commonly consumed foods, such as highly sweetened breakfast cereals that are marketed to children. In fact, the breakfast cereal category is indicative of many recent changes in consumer preferences. The cereal business has been declining for more than a decade as consumers increasingly prefer lower sugar and higher protein options. In contrast to the cereals category, Greek yogurt has hugely expanded as a category which markets its high protein content. A related issue is that many parents are trying to raise super children. Hence they are willing to pay more for specialized sports foods, such as 100% whey protein to put in smoothies." -Jill McCluskey, "Changing Food Demand and Consumer Preferences," 2015. 1. Citing Text Evidence: According to McCluskey, how are changing consumer preferences affecting demand for breakfast cereals? 2. Integrating Information: What do you think changed consumers' minds about buying sweetenet breakfast cereals?

Document 2: Analyzing Primary Source "There has been a generational shift. The processed food staples that were popular a generation ago are not considered healthy enough for [consumers] to feed to their own kids. This is bad news for unhealthy commonly consumed foods, such as highly sweetened breakfast cereals that are marketed to children. In fact, the breakfast cereal category is indicative of many recent changes in consumer preferences. The cereal business has been declining for more than a decade as consumers increasingly prefer lower sugar and higher protein options. In contrast to the cereals category, Greek yogurt has hugely expanded as a category which markets its high protein content. A related issue is that many parents are trying to raise super children. Hence they are willing to pay more for specialized sports foods, such as 100% whey protein to put in smoothies." -Jill McCluskey, "Changing Food Demand and Consumer Preferences," 2015. 1. Citing Text Evidence: According to McCluskey, how are changing consumer preferences affecting demand for breakfast cereals? 2. Integrating Information: What do you think changed consumers' minds about buying sweetenet breakfast cereals?

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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