Do you suggest that Caroline to open a second store? Why or why not?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Do you suggest that Caroline to open a second store? Why or why not?
It started with cupcakes. As a teacher at Oak
Park Elementary, Caroline would often make
cupcakes for the school's teachers and staff.
fueled the company's growth. Despite her
success, however, Caroline has struggled with
certain aspects of running Sweet Caroline's.
Everyone raved about her baking expertise, and
a colleague asked Caroline to make cupcakes
for her son's birthday party. The treats were such
a hit that many of the parents at the party asked
Caroline for her phone number, and she quickty
Now five years after Sweet Caroline's opened,
it has become a highly complex operation to
keep organized. Caroline's staff has grown to
40 employees, some who work in the bakery,
some in the restaurant, and some in both
found herself baking for multiple parties a week.
places. There are five drivers who deliver
After a year of baking for private parties, an
cupcakes, cakes, and other catered goods to
private parties and businesses six days a week.
In addition, Caroline runs weekly ads in the
opportunity arose for Caroline to take her
business to the next level. After a local coffee
shop went out of business, Caroline signed
a contract for its space and opened Sweet
Caroline's, a bakery featuring her cupcakes,
local media, on the radio, and on the Web. Her
22-year-old daughter manages the company's
Facebook page and Twitter account, which
muffins, Danish, and other baked goods.
boasts more than 3,000 followers.
Starting small with birthday parties and
graduations and growing to wedding receptions
and banquets, Sweet Caroline's quickly
Caroline is a skilled baker, but she is finding
that the demands of her growing business and
client base are creating challenges that are
out of her area of expertise. Many of these fall
became the most sought-after caterer in the
city. As the demand for catering cupcakes and
cakes outside of regular business hours grew,
Caroline expanded her staff and the services
into the administrative area where she hasn't
the patience or knowledge to deal with detail-
oriented aspects of managing her business.
they offered. In just five years, Sweet Caroline's
morphed from a small bakery into a full-service
restaurant and catering company.
For example, Dale, Sweet Caroline's delivery
driver, is often frustrated because the company
does not have a system for how orders are to
be delivered throughout the city. Dale worked
for another company that had a "zone system"
Although Caroline had no plans of ever going
into business, Sweet Caroline's has been very
successful. Caroline is very personable and
genuine, which has been instrumental in creating
a large and loyal customer base. Furthermore,
so that each driver delivered all orders in
one specific area on a given day. In addition,
Caroline has opted not to use computers at
Caroline's intuitive sense for how to tailor her
her company, so all delivery orders are written
by hand and then rewritten on clipboards for
services to fit the needs of the community has
Transcribed Image Text:It started with cupcakes. As a teacher at Oak Park Elementary, Caroline would often make cupcakes for the school's teachers and staff. fueled the company's growth. Despite her success, however, Caroline has struggled with certain aspects of running Sweet Caroline's. Everyone raved about her baking expertise, and a colleague asked Caroline to make cupcakes for her son's birthday party. The treats were such a hit that many of the parents at the party asked Caroline for her phone number, and she quickty Now five years after Sweet Caroline's opened, it has become a highly complex operation to keep organized. Caroline's staff has grown to 40 employees, some who work in the bakery, some in the restaurant, and some in both found herself baking for multiple parties a week. places. There are five drivers who deliver After a year of baking for private parties, an cupcakes, cakes, and other catered goods to private parties and businesses six days a week. In addition, Caroline runs weekly ads in the opportunity arose for Caroline to take her business to the next level. After a local coffee shop went out of business, Caroline signed a contract for its space and opened Sweet Caroline's, a bakery featuring her cupcakes, local media, on the radio, and on the Web. Her 22-year-old daughter manages the company's Facebook page and Twitter account, which muffins, Danish, and other baked goods. boasts more than 3,000 followers. Starting small with birthday parties and graduations and growing to wedding receptions and banquets, Sweet Caroline's quickly Caroline is a skilled baker, but she is finding that the demands of her growing business and client base are creating challenges that are out of her area of expertise. Many of these fall became the most sought-after caterer in the city. As the demand for catering cupcakes and cakes outside of regular business hours grew, Caroline expanded her staff and the services into the administrative area where she hasn't the patience or knowledge to deal with detail- oriented aspects of managing her business. they offered. In just five years, Sweet Caroline's morphed from a small bakery into a full-service restaurant and catering company. For example, Dale, Sweet Caroline's delivery driver, is often frustrated because the company does not have a system for how orders are to be delivered throughout the city. Dale worked for another company that had a "zone system" Although Caroline had no plans of ever going into business, Sweet Caroline's has been very successful. Caroline is very personable and genuine, which has been instrumental in creating a large and loyal customer base. Furthermore, so that each driver delivered all orders in one specific area on a given day. In addition, Caroline has opted not to use computers at Caroline's intuitive sense for how to tailor her her company, so all delivery orders are written by hand and then rewritten on clipboards for services to fit the needs of the community has
the drivers when the order is ready. There are
often mistakes including duplicate deliveries or
Caroline, however, has a good working rapport
with her staff, and they acknowledge that Sweet
Caroline's can be a fun place to work. For her part,
a delivery that gets missed completely.
Caroline knows that working in a bakery can be
Caroline also struggles with scheduling.
difficult and demanding, and she consistently
Employees' work schedules are developed the
praises the efforts and dedication of her staff
weekend before the start of a workweek so that
employees often are unaware of their upcoming
shifts. As a result, Sweet Caroline's is constantly
members. Caroline is also very good about
pitching in and working with staff on the production
of cupcakes, cakes, and food items, working side-
understaffed. The food and baked goods are
so good that patrons rarely complain about the
wait, but staff members get frustrated with the
lack of notice regarding their schedules, the lack
by-side with them on big orders, while providing
them with positive encouragement.
Caroline truly enjoys the novelty of being
of staffing, and the stresses these issues cause.
a business owner and handles all the
accounting and payroll duties for the company.
Unfortunately, this aspect of the job is becoming
more demanding, and Caroline spends an
increasing amount of time on these duties,
leaving more and more of the day-to-day
operations and catering to her staff.
When it comes to catering events, there is often
chaos as Caroline chooses to work on food
preparation, while leaving staff members, who
are not trained to do so, to plan the events,
manage client concerns and issues, and execute
the event. While the quality of the food is
consistently superb, clients are often surprised
by the disorganized style of the catering staff.
The staff feels it, too; many have commented
that they feel like they are "running blind" when
Caroline has been approached about opening a
second Sweet Caroline's in a neighboring town,
and while she would like to build on her success,
it comes to the events because Caroline gives
very little direction and is often not around to
help when issues arise.
she already feels overwhelmed at times by her
current operation and is not sure she can take
on more. But she also knows the opportunity to
expand won't last forever.
Transcribed Image Text:the drivers when the order is ready. There are often mistakes including duplicate deliveries or Caroline, however, has a good working rapport with her staff, and they acknowledge that Sweet Caroline's can be a fun place to work. For her part, a delivery that gets missed completely. Caroline knows that working in a bakery can be Caroline also struggles with scheduling. difficult and demanding, and she consistently Employees' work schedules are developed the praises the efforts and dedication of her staff weekend before the start of a workweek so that employees often are unaware of their upcoming shifts. As a result, Sweet Caroline's is constantly members. Caroline is also very good about pitching in and working with staff on the production of cupcakes, cakes, and food items, working side- understaffed. The food and baked goods are so good that patrons rarely complain about the wait, but staff members get frustrated with the lack of notice regarding their schedules, the lack by-side with them on big orders, while providing them with positive encouragement. Caroline truly enjoys the novelty of being of staffing, and the stresses these issues cause. a business owner and handles all the accounting and payroll duties for the company. Unfortunately, this aspect of the job is becoming more demanding, and Caroline spends an increasing amount of time on these duties, leaving more and more of the day-to-day operations and catering to her staff. When it comes to catering events, there is often chaos as Caroline chooses to work on food preparation, while leaving staff members, who are not trained to do so, to plan the events, manage client concerns and issues, and execute the event. While the quality of the food is consistently superb, clients are often surprised by the disorganized style of the catering staff. The staff feels it, too; many have commented that they feel like they are "running blind" when Caroline has been approached about opening a second Sweet Caroline's in a neighboring town, and while she would like to build on her success, it comes to the events because Caroline gives very little direction and is often not around to help when issues arise. she already feels overwhelmed at times by her current operation and is not sure she can take on more. But she also knows the opportunity to expand won't last forever.
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Follow-up Questions
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Follow-up Question

Based on the Model of Primary Leadership Skills, how would you describe Caroline’s skills? In what skills is she strongest, and in what skills is she weakest?

ministrative
Showing
Technical
Competence
Managing
Resources
Managing
People
Creating
Visions
Being Socially
Perceptive
Core
Leadership
Skills
Strategic
Planning
Showing Emotional
Intelligence
Conceptual
Interpersonal
Managing
Interpersonal
Conflict
Problem
Solving
Transcribed Image Text:ministrative Showing Technical Competence Managing Resources Managing People Creating Visions Being Socially Perceptive Core Leadership Skills Strategic Planning Showing Emotional Intelligence Conceptual Interpersonal Managing Interpersonal Conflict Problem Solving
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