Diving Wear Ltd makes neoprene wetsuits. The company’s projected income  statement for the coming year is as follows:  Sales (65,000 units) $15,600,000  Less: Variable costs 8,736,000   Contribution margin 6,864,000  Less: Fixed costs (incl. advertising) 4,011,744   Operating income $2,852,256

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Diving Wear Ltd makes neoprene wetsuits. The company’s projected income 
statement
for the coming year is as follows: 
Sales (65,000 units) $15,600,000 
Less: Variable costs 8,736,000 
 Contribution margin 6,864,000 
Less: Fixed costs (incl. advertising) 4,011,744 
 Operating income $2,852,256 


Required: Show all your workings:

1. Suppose actual sales revenue exceed the estimated amount on the projected income
statement by $612,000. Without preparing a new income statement, determine the
amount by which the profits are underestimated. 


2. The company’s management has decided to increase the advertising budget by
$140,000 and reduce the average selling price to $200. These actions will increase sales
revenues by $1 million. Will this improve the company’s financial situation? Prepare a
new income statement to support your answer.

 

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