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Distinguish between variety and assortment. Why are these important elements of retail market structure?

Distinguish between variety and assortment. Why are these important elements of retail market structure?

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
Problem 1LO
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