Discussion Overview Keeping current with the changes in the marketplace is often a real challenge to marketers, as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. You will discuss some of these challenges and how companies can respond. Topic: Distribution (i.e., Place) Changes Over the years, some brick-and-mortar retailers have struggled. More customers are purchasing online, changing the distribution model. • What advice would you give to retailers to counteract this trend in the retail industry? • What argument is there for having brick-and-mortar stores? Explain.
Discussion Overview Keeping current with the changes in the marketplace is often a real challenge to marketers, as sometimes changes must take place in a collapsed time frame due to globalization and the Internet. You will discuss some of these challenges and how companies can respond. Topic: Distribution (i.e., Place) Changes Over the years, some brick-and-mortar retailers have struggled. More customers are purchasing online, changing the distribution model. • What advice would you give to retailers to counteract this trend in the retail industry? • What argument is there for having brick-and-mortar stores? Explain.
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
Related questions
Question
dis market
Transcribed Image Text:Discussion Overview
Keeping current with the changes in the marketplace is often a real challenge to
marketers, as sometimes changes must take place in a collapsed time frame due to
globalization and the Internet. You will discuss some of these challenges and how
companies can respond.
Topic: Distribution (i.e., Place) Changes
Over the years, some brick-and-mortar retailers have struggled. More customers
are purchasing online, changing the distribution model.
• What advice would you give to retailers to counteract this trend in the retail
industry?
• What argument is there for having brick-and-mortar stores? Explain.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Essentials Of Investments
Finance
ISBN:
9781260013924
Author:
Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:
Mcgraw-hill Education,
Essentials Of Investments
Finance
ISBN:
9781260013924
Author:
Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:
Mcgraw-hill Education,
Foundations Of Finance
Finance
ISBN:
9780134897264
Author:
KEOWN, Arthur J., Martin, John D., PETTY, J. William
Publisher:
Pearson,
Fundamentals of Financial Management (MindTap Cou…
Finance
ISBN:
9781337395250
Author:
Eugene F. Brigham, Joel F. Houston
Publisher:
Cengage Learning
Corporate Finance (The Mcgraw-hill/Irwin Series i…
Finance
ISBN:
9780077861759
Author:
Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Jeffrey Jaffe, Bradford D Jordan Professor
Publisher:
McGraw-Hill Education