Answered: Discuss why understanding consumer…

Discuss why understanding consumer buyer behavior is important for a salesperson. Support your argument with an example and actions a sales person need to take.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 4DYMP

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Discuss why understanding consumer buyer behavior is important for a salesperson. Support your argument with an example and actions a sales person need to take.

Study of individuals, groups, behavior of purchasers, usage of goods and services, and buying behavior. Consumer behavior covers the major part of consumers' psychology, motives, and intentions in purchasing and using or consuming products and services.

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