Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.4: Components Of The Supply Chain
Problem 1LO
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Muda is a Japanese word meaning wastefulness, a key concept in the lean supply chain. With practical examples discuss the seven wastes of Muda, and how such waste could be eliminated citing relevant examples in the manufacturing industry.
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