principles of marketing Discuss the processes involved in the marketing logistics of a company as shown in Figure1.InboundOutboundLogisticsLogisticsSupplierCompanyResellerCustomerReverse LogisticsFigure 1: Marketing Logistics Value-based pricing is determined by estimating the value that prospective customers assignto a product or service, whereas cost-based pricing is determined by how much it costs abusiness to design, manufacture and distribute a product or service and the margin of profitthat the market will bear above that cost.

Marketing can be defined as a field of business studies which deals with hoe a company makes its…

Answered: Discuss the processes involved in the…

Discuss the processes involved in the marketing logistics of a company as shown in Figure 1. Inbound Outbound Logistics Logistics Supplier Company Reseller Customer Reverse Logistics

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 12DRQ

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