Discuss the ethical considerations associated with CRM, especially in terms of data privacy and customer consent. How can businesses ensure they use CRM data responsibly and in compliance with regulations like GDPR?

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter1: An Introduction To Information Systems
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Discuss the ethical considerations associated with CRM, especially in terms of data privacy and customer consent. How can businesses ensure they use CRM data responsibly and in compliance with regulations like GDPR?

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