Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section: Chapter Questions
Problem 19AA
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Question
1. discuss the concept of market segmentation and discuss how it relates to consumers and businesses.
2. give examples of how each product listed can be classified as either a consumer and/or business product.
3. discuss the differences between the business and consumer product markets
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