Discuss that in this market, to what extent price is a strong and effective marketing tactic to gain market share? (Word count: 150) b. Interpret the data provided and explain the difference between unit and revenue market share. (Word count: 150)
Discuss that in this market, to what extent price is a strong and effective marketing tactic to gain market share? (Word count: 150) b. Interpret the data provided and explain the difference between unit and revenue market share. (Word count: 150)
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question 3: Below is a table containing market share, sales, and
|
Brand |
Unit Sales |
Unit Market Share |
Sales Revenue |
Revenue Market Share |
Price Premium |
|
A |
10,000 |
32.3% |
10,000 |
30.3% |
0.94 |
|
B |
9,000 |
29.0% |
11,000 |
33.3% |
1.15 |
|
C |
5,000 |
16.1% |
6,000 |
18.2% |
1.13 |
|
D |
4,000 |
12.9% |
4,000 |
12.1% |
0.94 |
|
E |
3,000 |
9.7% |
2,000 |
6.1% |
0.63 |
|
Total |
31,000 |
100.0% |
33,000 |
100.0% |
1.00 |
Question:
a. Discuss that in this market, to what extent price is a strong and effective marketing tactic to gain market share? (Word count: 150)
b. Interpret the data provided and explain the difference between unit and revenue market share. (Word count: 150)
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