Discuss Estee Lauder's current level of vertical integration, horizontal integration, and diversification. Discuss the organizational forms they have used to pursue corporate strategy – mergers and/or acquisitions, strategic alliances, etc. Why do you think they have chosen those methods?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Discuss Estee Lauder's current level of vertical integration, horizontal integration, and
diversification. Discuss the organizational forms they have used to pursue corporate strategy – mergers and/or
acquisitions, strategic alliances, etc. Why do you think they have chosen those methods? 

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