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Discriminant validity Cronbach's Variables Brand Brand Brand Brand Alpha Image Loyalty Awareness Equity Brand Image Brand Loyalty 0.891 0.879 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872

Discriminant validity Cronbach's Variables Brand Brand Brand Brand Alpha Image Loyalty Awareness Equity Brand Image Brand Loyalty 0.891 0.879 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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How would you interpret the given output?

Discriminant validity Cronbach's Variables Brand Brand Brand Brand Alpha Image Loyalty Awareness Equity Brand Image Brand Loyalty 0.891 0.879 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.198 0.360 0.872
Transcribed Image Text:Discriminant validity Cronbach's Variables Brand Brand Brand Brand Alpha Image Loyalty Awareness Equity Brand Image Brand Loyalty 0.891 0.879 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.198 0.360 0.872
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