Develop a swot matrix for Macdonalds in the attached format.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Develop a swot matrix for Macdonalds in the attached format.

Transcribed Image Text:STRENGTHS
WEAKNESSES
Negative characteristics
and disadvantages of the
issue, situation, or
Positive characteristics and
advantages of the issue,
situation, or technique
technique
W-O Strategy/Analysis
OPPORTUNITIES
S-O Strategy/Analysis
Factors, situations that can
benefit, enhance or
Using strengths to take
advantage of opportunities
Overcoming weaknesses by
taking advantage of
орportunities
improve the issue,
situation, or technique
THREATS
S-T Strategy/Analysis
W-T Strategy/Analysis
Factors, situations that can
hinder the issue, situation,
Using strengths to avoid
Minimize weaknesses and
threats
avoid threats
or technique
*This figure combines definitions from three sources (shaded" cells; clear cells
70,71
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