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Describe the process of building sustainable competitive advantage?
Step by step
Solved in 2 steps
- What is sustainable competitive advantage?Identify a business What is the product? What action is the business taking or planning to take? Does this action make the business/product truly sustainable?Strategies to gain a competitive advantage include product differentiation and low-cost leadership. building brand loyalty. developing superior products. improving product quality and reliability.
- Describe core competencies, product quality and product policy as importantelements in delivering value to consumers.Discuss the connection between marketing and sustainability with respect to implications for marketers.What are the key value creating activities that provide competitive advantages and why?