Answered: Describe the elements of apublic…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.6: Assessing The Effectiveness Of An E-commerce Site

Problem 1LO

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Describe the elements of a
public relations toolkit.

Expert Solution

Step 1

Public relation comprises of activities conducted towards establishing relationship between the
company and the public. It can also be understood as the application of directing communication
between an organization and public. Public connection is a wide concept. It is comprises of many
other activities and publicity as well.

It performs the following functions:

 Relations with contributors or volunteers of non profit organizations.
 Developing relationship with stakeholders.
 Building relations with government.
 Building relations with local group.

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