Describe Ethnography and explain why using participant observation as a method of data collection could ultimately bias the researcher's data.
Describe Ethnography and explain why using participant observation as a method of data collection could ultimately bias the researcher's data.
Ethnography is qualitative research that is directed towards the study of a particular community or organization, and systematic study of individual cultures. In other words, it is a research technique to know the world from social relations. There are three types of forms of ethnography. They are - digital ethnography, relational ethnography, and multispecies ethnography. According to scholars, the best way to integrate ethnographic techniques into the research is to uncover the relationships and then use them for empirical findings.
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