Define vision and mission and distinguish between them.  Provide examples.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Define vision and mission and distinguish between them.  Provide examples.

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Step 1 Introduction

Organizational goals are an important part for organizational success. It is important that leaders exhibit the right kind of leadership style and guide the employees in the right direction. Managers formulate various strategies in order to unify the efforts of the employees in the common direction. Strategic management plays an important role by designing the goals and objectives. It aims to ensure that the organization is able to maintain the competitive edge in the market. The scanning of the environment and consideration of all the factors helps in formulating the right kind of strategy. Thus, proper analysis and implementation of the strategy is important for organizational growth. 

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