Define congeneric merger
Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.10A: Consumer Buying Behavior
Problem 4CC
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Define congeneric merger
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A merger is an agreement between two existing companies to become into one new company. There are many types of mergers and also many reasons why companies have mergers.
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