De Mar’s Product Strategy. De Mar is a repairing company that is located in Fresno California. This is an operating company that operates24hours a day 7 days a week including holidays that focuses on repairing plumbing, heating, and air conditioning. De Mar’s objective is it should fix all problems a consumer has at the exact time that the consumer wants it done. De Mar provides consumers with year long quality work through their labour and materials used to fix problems. The owner of De Mar, Larry Harmon, insists that the company should focus on consumer needs instead of its own revenue. Although Harmon feels strongly about consumer needs instead of revenue De Mar has high prices and given the time-span of 8 years moved from making $200,000 to $3.3million. In order for the company to achieve its product strategy De Mar uses teamwork, peer pressure and promotion. Though De Mar is a successful company it suffers from three problems which are its marketing strategy, management of finances, and employee relation to achieving the company’s product strategy. The study of De Mar has a problem with its marketing strategy such as defining an exact time a problem would be solved. Within their marketing strategy they assure that they can fix the consumers’ needs at the exact time they need it. Although, it sounds good, I disagree with De Mar marketing the company like that to say that to a perspective consumer. I would like you to answer the following questions: 1. What is the statement of the problem? 2. What is the objective of Del Mar? 3. What is the company’s Product Strategy? 4. What kind of tools is helpful to find the customer’s requirements? 5. Which depart ment needs to support the customers? 6. How do you measure: a. Quality: b. Design of the good and service: c. Process strategy: d. Product delivery?
De Mar’s Product Strategy.
De Mar is a repairing company that is located in Fresno California. This is an operating company that operates24hours a day 7 days a week including holidays that focuses on repairing plumbing, heating, and air conditioning. De Mar’s objective is it should fix all problems a consumer has at the exact time that the consumer wants it done. De Mar provides consumers with year long quality work through their labour and materials used to fix problems. The owner of De Mar, Larry Harmon, insists that the company should focus on consumer needs instead of its own revenue. Although Harmon feels strongly about consumer needs instead of revenue De Mar has high prices and given the time-span of 8 years moved from making $200,000 to $3.3million. In order for the company to achieve its product strategy De Mar uses teamwork, peer pressure and promotion. Though De Mar is a successful company it suffers from three problems which are its marketing strategy, management of finances, and employee relation to achieving the company’s product strategy. The study of De Mar has a problem with its marketing strategy such as defining an exact time a problem would be solved. Within their marketing strategy they assure that they can fix the consumers’ needs at the exact time they need it. Although, it sounds good, I disagree with De Mar marketing the company like that to say that to a perspective consumer.
I would like you to answer the following questions:
1. What is the statement of the problem? 2. What is the objective of Del Mar? 3. What is the company’s Product Strategy? 4. What kind of tools is helpful to find the customer’s requirements? 5. Which depart ment needs to support the customers? 6. How do you measure: a. Quality: b. Design of the good and service: c. Process strategy: d. Product delivery?
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