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Dd.14. Was the campaign profitable?.

Dd.14. Was the campaign profitable?.

FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Dd.14.

Was the campaign profitable?.

INPUTS # treated #control purchase treated purchase control # of impressions Value of converted user CPM ITAUTA Conditional Formatting ..eated: Ct Conversion rate for the control: Cc Lift Converted Users 588,101 23,534 ROI [(rev-cost)/cost] ROI (rev per user/cost per user-1) 14843 420 14500000 $40.00 $9.00 3% 2% 1% 4,347 Marginal revenue of advertising $173,897.75 Cost of the advertising campaign $130,500.00 Cost of converting a user $ 30.02 33% 33%
Transcribed Image Text:INPUTS # treated #control purchase treated purchase control # of impressions Value of converted user CPM ITAUTA Conditional Formatting ..eated: Ct Conversion rate for the control: Cc Lift Converted Users 588,101 23,534 ROI [(rev-cost)/cost] ROI (rev per user/cost per user-1) 14843 420 14500000 $40.00 $9.00 3% 2% 1% 4,347 Marginal revenue of advertising $173,897.75 Cost of the advertising campaign $130,500.00 Cost of converting a user $ 30.02 33% 33%
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