Dataware is trying to determine whether to give a $10 rebate, to cut the price $6, or to have no price change on a software product. Currently, 40,000 units of the product are sold each week for $45. The variable cost of the product is $5. The most likely case appears to be that a $10 rebate will increas e sales 30%, and half of all people will claim the rebate. For the price cut, the most likely case is that sales will increase 20%. a) Build the basic model to compute the profits of the three options. b) What increase in sales from the rebate would make the r ebate and price cut equally desirable? c) Dataware does not really know the increase in sales that will result from a rebate or price cut. However, the company is sure that the rebate will increase sales by between 15% and 40% and that the price cut will incr ease sales by between 10% and 30%. Perform a sensitivity analysis that could be used to help determine Dataware ’ s course of action

MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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Dataware is trying to determine whether to give a
$10 rebate, to cut the price $6,
or to have no price change on a software product. Currently, 40,000 units of the
product are sold each week for $45. The variable cost of the product is $5. The
most likely case appears to be that a $10 rebate will increas
e sales 30%, and half
of all people will claim the rebate. For the price cut, the most likely case is that
sales will increase 20%.
a)
Build the basic model to compute the profits of the three options.
b)
What increase in sales from the rebate would make the r
ebate and price cut
equally desirable?
c)
Dataware does not really know the increase in sales that will result from a
rebate or price cut. However, the company is sure that the rebate will increase
sales by between 15% and 40% and that the price cut will incr
ease sales by
between 10% and 30%. Perform a sensitivity analysis that could be used to
help determine Dataware
s course of action
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