Data concerning Lemelin Corporation's single product appear below: Selling price Variable expenses Contribution margin Per Unit $ 230 115 $115 Percent of Sales 100% 50% 50% The company is currently selling 7,000 units per month. Fixed expenses are $581,000 per month. The marketing manager would like to cut the selling price by $18 and increase the advertising budget by $37,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 1,600 units. What should be the overall effect on the company's monthly net operating income of this change?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Data concerning Lemelin Corporation's single product appear below:
Selling price
Variable expenses
Contribution margin
Per Unit
$ 230
115
$ 115
Percent of
Sales
100%
50%
50%
The company is currently selling 7,000 units per month. Fixed expenses are $581,000 per month.
The marketing manager would like to cut the selling price by $18 and increase the advertising budget by $37,000 per month. The marketing manager
predicts that these two changes would increase monthly sales by 1,600 units. What should be the overall effect on the company's monthly net operating
income of this change?
Transcribed Image Text:Data concerning Lemelin Corporation's single product appear below: Selling price Variable expenses Contribution margin Per Unit $ 230 115 $ 115 Percent of Sales 100% 50% 50% The company is currently selling 7,000 units per month. Fixed expenses are $581,000 per month. The marketing manager would like to cut the selling price by $18 and increase the advertising budget by $37,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 1,600 units. What should be the overall effect on the company's monthly net operating income of this change?
O
increase of $118,200
decrease of $118,200
increase of $302,200
decrease of $7,800
Transcribed Image Text:O increase of $118,200 decrease of $118,200 increase of $302,200 decrease of $7,800
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