d) Stanley has now decided to implement the online Go-To-Market (GTM) strategy to attract themass towards purchasing the kitchenware.i) You are to alert Stanley of ONE (1) security threat that is most likely to occur with thisstrategy. Explain what it is. ii) Elaborate with relevant examples, any TWO (2) Electronic Business drivers that mayaccelerate the rapid growth of Stanley's company.

Answered: d) Stanley has now decided to implement…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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d) Stanley has now decided to implement the online Go-To-Market (GTM) strategy to attract the
mass towards purchasing the kitchenware.
i) You are to alert Stanley of ONE (1) security threat that is most likely to occur with this
strategy. Explain what it is.

ii) Elaborate with relevant examples, any TWO (2) Electronic Business drivers that may
accelerate the rapid growth of Stanley's company.

Expert Solution

Introduction :-

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A go-to-market methodology (GTM system) is an activity plan that indicates how an organization will arrive at target clients and accomplish upper hand. The motivation behind a GTM procedure is to give an outline to conveying an item or administration to the end client, considering such factors as evaluating and dispersion. A GTM methodology is to some degree like a field-tested strategy, albeit the last option is more extensive in degree and considers extra factors like financing.

Associations can utilize a go-to-showcase methodology for a scope of occasions, including sending off new items or administrations, acquainting an ongoing item with another market and in any event, relaunching the organization or brand. The GTM system will assist a business with explaining why it's starting the item, comprehend who the item is for, and make an arrangement to draw in with the client and persuade them to purchase the item or administration.

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