Customer relationship management (CRM) How Important is customer relationship management (CRM) to McDonald's? How successfully does McDonald's implement a Customer relationship management (CRM) program? Discuss the McDonald's impact of the Covid-19 pandemic on the B2B and Customer relationship management (CRM) practice.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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Customer relationship management (CRM)
How Important is customer relationship management
(CRM) to McDonald's?
How successfully does McDonald's implement a
Customer relationship management (CRM) program?
Discuss the McDonald's impact of the Covid-19 pandemic
on the B2B and Customer relationship management
(CRM) practice.
Transcribed Image Text:Customer relationship management (CRM) How Important is customer relationship management (CRM) to McDonald's? How successfully does McDonald's implement a Customer relationship management (CRM) program? Discuss the McDonald's impact of the Covid-19 pandemic on the B2B and Customer relationship management (CRM) practice.
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