Customer profitability, distribution. Best Drugs is a distributor of pharmaceutical products. Its ABC system has five activities: Activity Area 1. Order processing 2. Line-item ordering Cost Driver Rate in 2017 $42 per order $5 per line item $47 per store delivery $4 per carton $13 per stocking-hour 3. Store deliveries 4. Carton deliveries 5. Shelf-stocking Rick Flair, the controller of Best Drugs, wants to use this ABC system to examine individual customer profit- ability within each distribution market. He focuses first on the Ma and Pa single-store distribution market. Using only two customers helps highlight the insights available with the ABC approach. Data pertaining to these two customers in August 2017 are as follows: Ann Arbor Pharmacy San Diego Pharmacy Total orders 13 Average line items per order 11 19 Total store deliveries 5 Average cartons shipped per store delivery Average hours of shelf-stocking per store delivery Average revenue per delivery Average cost of goods sold per delivery 21 18 0.5 0.75 $2,600 $2,100 $1,900 $1,700

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Use the ABC information to compute the operating income of each customer in August 2017. Comment on the results and what, if anything, Flair should do.

Customer profitability, distribution. Best Drugs is a distributor of pharmaceutical products. Its
ABC system has five activities:
Activity Area
1. Order processing
2. Line-item ordering
Cost Driver Rate in 2017
$42 per order
$5 per line item
$47 per store delivery
$4 per carton
$13 per stocking-hour
3. Store deliveries
4. Carton deliveries
5. Shelf-stocking
Rick Flair, the controller of Best Drugs, wants to use this ABC system to examine individual customer profit-
ability within each distribution market. He focuses first on the Ma and Pa single-store distribution market.
Using only two customers helps highlight the insights available with the ABC approach. Data pertaining to
these two customers in August 2017 are as follows:
Ann Arbor Pharmacy
San Diego Pharmacy
Total orders
13
Average line items per order
11
19
Total store deliveries
5
Average cartons shipped per store delivery
Average hours of shelf-stocking per store delivery
Average revenue per delivery
Average cost of goods sold per delivery
21
18
0.5
0.75
$2,600
$2,100
$1,900
$1,700
Transcribed Image Text:Customer profitability, distribution. Best Drugs is a distributor of pharmaceutical products. Its ABC system has five activities: Activity Area 1. Order processing 2. Line-item ordering Cost Driver Rate in 2017 $42 per order $5 per line item $47 per store delivery $4 per carton $13 per stocking-hour 3. Store deliveries 4. Carton deliveries 5. Shelf-stocking Rick Flair, the controller of Best Drugs, wants to use this ABC system to examine individual customer profit- ability within each distribution market. He focuses first on the Ma and Pa single-store distribution market. Using only two customers helps highlight the insights available with the ABC approach. Data pertaining to these two customers in August 2017 are as follows: Ann Arbor Pharmacy San Diego Pharmacy Total orders 13 Average line items per order 11 19 Total store deliveries 5 Average cartons shipped per store delivery Average hours of shelf-stocking per store delivery Average revenue per delivery Average cost of goods sold per delivery 21 18 0.5 0.75 $2,600 $2,100 $1,900 $1,700
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