Customer participation in store loyalty card programs. Customers who participate in a store's free loyalty card program save money on their purchases, but allow the store to keep track of the customer's shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 US adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Let p represent the true proportion of all customers who would participate in a store loyalty card program. a. Compute a point estimate of p b. Consider a store owner who claims that more than 80% of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds .8. c. Compute the test statistic for part b. d. Find the rejection region for the test if a = .01. e. Find the p-value for the test. f. Make the appropriate conclusion using the rejection region. g. Make the appropriate conclusion using the p-value.

MATLAB: An Introduction with Applications
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Author:Amos Gilat
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Chapter1: Starting With Matlab
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7.69 Customer participation in store loyalty card programs.
Customers who participate in a store's free loyalty card
program save money on their purchases, but allow the
store to keep track of the customer's shopping habits and
potentially sell these data to third parties. A Pew Internet
& American Life Project Survey (January 2016) revealed
that 225 of a random sample of 250 US adults would agree
to participate in a store loyalty card program, despite the
potential for information sharing. Let p represent the true
proportion of all customers who would participate in a
store loyalty card program.
a. Compute a point estimate of p
b. Consider a store owner who claims that more than 80%
of all customers would participate in a loyalty card
program. Set up the null and alternative hypotheses for
testing whether the true proportion of all customers
who would participate in a store loyalty card program
exceeds .8.
c. Compute the test statistic for part b.
d. Find the rejection region for the test if a = .01.
e. Find the p-value for the test.
f. Make the appropriate conclusion using the rejection
region.
g. Make the appropriate conclusion using the p-value.
Transcribed Image Text:7.69 Customer participation in store loyalty card programs. Customers who participate in a store's free loyalty card program save money on their purchases, but allow the store to keep track of the customer's shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 US adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Let p represent the true proportion of all customers who would participate in a store loyalty card program. a. Compute a point estimate of p b. Consider a store owner who claims that more than 80% of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds .8. c. Compute the test statistic for part b. d. Find the rejection region for the test if a = .01. e. Find the p-value for the test. f. Make the appropriate conclusion using the rejection region. g. Make the appropriate conclusion using the p-value.
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