CORRELATION ANALYSIS Table 4.8 Test of correlation between dependent variables Correlation Matrix Credibility Popularity Attractiveness Match-up Credibility Pearson's r p-value Popularity Pearson's r 0.673 p-value 1.000 Attractiveness Pearson's r 0.597 0.728 p-value 1.000 1.000 Match-up Pearson's r 0.549 0.531 0.534 p-value 1.000 1.000 1.000 Note. Ha is negative correlation Note. * p <.05, ** p<.01, *** p<.001, one-tailed
CORRELATION ANALYSIS Table 4.8 Test of correlation between dependent variables Correlation Matrix Credibility Popularity Attractiveness Match-up Credibility Pearson's r p-value Popularity Pearson's r 0.673 p-value 1.000 Attractiveness Pearson's r 0.597 0.728 p-value 1.000 1.000 Match-up Pearson's r 0.549 0.531 0.534 p-value 1.000 1.000 1.000 Note. Ha is negative correlation Note. * p <.05, ** p<.01, *** p<.001, one-tailed
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter4: Equations Of Linear Functions
Section4.5: Correlation And Causation
Problem 23PFA
Related questions
Question
Find the interpretation of the correlation anaylsis
![CORRELATION ANALYSIS
Table 4.8 Test of correlation between dependent variables
Correlation Matrix
Credibility Popularity
Attractiveness Match-up
Credibility
Pearson's r
p-value
Popularity
Pearson's r
0.673
p-value
1.000
Attractiveness
Pearson's r
0.597
0.728
p-value
1.000
1.000
Match-up
Pearson's r
0.549
0.531
0.534
p-value
1.000
1.000
1.000
Note. Ha is negative correlation
Note. * p<.05, **
p<.01, *** p<.001, one-tailed](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fdf9c31c1-1505-499c-856e-75cf0785de0c%2Fe68c0924-febb-44a8-9c1c-065ff81ef6af%2F5651pdj_processed.jpeg&w=3840&q=75)
Transcribed Image Text:CORRELATION ANALYSIS
Table 4.8 Test of correlation between dependent variables
Correlation Matrix
Credibility Popularity
Attractiveness Match-up
Credibility
Pearson's r
p-value
Popularity
Pearson's r
0.673
p-value
1.000
Attractiveness
Pearson's r
0.597
0.728
p-value
1.000
1.000
Match-up
Pearson's r
0.549
0.531
0.534
p-value
1.000
1.000
1.000
Note. Ha is negative correlation
Note. * p<.05, **
p<.01, *** p<.001, one-tailed
![Table 4.9 Test of correlation between independent variables and dependent variable
Correlation Matrix
Level of Influence of
Level of Purchase
Influencers
Intention of Consumers
Level of Influence of
Influencers
Pearson's
r
Correlation Matrix
Level of Influence of
Influencers
Level of Purchase
Intention of Consumers
p-value
Level of Purchase
Pearson's
0.804
Intention of Consumers
r
p-value
1.000
Note. Ha is negative correlation
Note. *p < .05, ** p < .01, ***p < .001, one-tailed
INTERPRETATION](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fdf9c31c1-1505-499c-856e-75cf0785de0c%2Fe68c0924-febb-44a8-9c1c-065ff81ef6af%2Fs5rff2_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Table 4.9 Test of correlation between independent variables and dependent variable
Correlation Matrix
Level of Influence of
Level of Purchase
Influencers
Intention of Consumers
Level of Influence of
Influencers
Pearson's
r
Correlation Matrix
Level of Influence of
Influencers
Level of Purchase
Intention of Consumers
p-value
Level of Purchase
Pearson's
0.804
Intention of Consumers
r
p-value
1.000
Note. Ha is negative correlation
Note. *p < .05, ** p < .01, ***p < .001, one-tailed
INTERPRETATION
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