Cookie Monster Inc. is a company that specializes in the development of software that tracks the web browsing history of individuals. A sample of browser histories is provided in the files CookieMonsterBinary and CookieMonsterStacked, indicating which web- sites were visited by which customers. Use minimum support of 4% of the transactions (800 of the 20,000 total transactions) and minimum confidence of 50% to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster Inc. regarding the online behavior of individuals? What information does this analysis provide Cookie Monster Inc. regarding the online behavior of individuals?", fill in the blank in the sentences below and save them on the AR_Output tab:The highest lift ratio is ____. It means that If an individual visits __________, they are ___% more likely than a randomly selected individual to visit _____.If an individual visits BuzzFeed, they are ___% more likely than a randomly selected individual to visit HuffingtonPost.If an individual visits Deadspin, they are ___% more likely than a randomly selected individual to visit NBA.com.If an individual visits Pinterest, they are ___% more likely than a randomly selected individual to visit Amazon.com.If an individual visits BleacherReport, they are ___% more likely than a randomly selected individual to visit NFL.com.If an individual visits CNN.com, they are ___% more likely than a randomly selected individual to visit WeatherChannel.

Cookie Monster Inc. is a company that specializes in developing software that tracks the web…

Answered: Cookie Monster Inc. is a company that…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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Cookie Monster Inc. is a company that specializes in the development of software that tracks the web browsing history of individuals. A sample of browser histories is provided in the files CookieMonsterBinary and CookieMonsterStacked, indicating which web- sites were visited by which customers. Use minimum support of 4% of the transactions (800 of the 20,000 total transactions) and minimum confidence of 50% to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster Inc. regarding the online behavior of individuals?

What information does this analysis provide Cookie Monster Inc. regarding the online behavior of individuals?", fill in the blank in the sentences below and save them on the AR_Output tab:
1. The highest lift ratio is ____. It means that If an individual visits __________, they are ___% more likely than a randomly selected individual to visit _____.
2. If an individual visits BuzzFeed, they are ___% more likely than a randomly selected individual to visit HuffingtonPost.
3. If an individual visits Deadspin, they are ___% more likely than a randomly selected individual to visit NBA.com.
4. If an individual visits Pinterest, they are ___% more likely than a randomly selected individual to visit Amazon.com.
5. If an individual visits BleacherReport, they are ___% more likely than a randomly selected individual to visit NFL.com.
6. If an individual visits CNN.com, they are ___% more likely than a randomly selected individual to visit WeatherChannel.

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