Consumers prefer Cadillacs but buy Chevy's. Analyze this statement briefly in the context of the variables from consumer behavior theory as presented in chapter 5(Consumer Choice: Individual and Market Demand) of

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Form Utility

The term utility in general refers to the satisfaction earned from usage of a particular product or service. Utility always plays an important role because it influences various important elements like demand & thereby the price of the good or service as well. Though utility is not easy to measure, various types of economic models can be used indirectly. There can be various types of utilities like economic utility, marginal utility, cardinal utility, form utility.