Answered: Construct an Internal Factor Evaluation…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Construct an Internal Factor Evaluation (IFE) Matrix for the target firm. (a total of 12-15 factors including Strengths and Weaknesses both). also make table related to this image

Transcribed Image Text:Strengths 1. UA products are wom by some of the largest American college football and European soccer teams and are worn by mega stars Weight Rating Weighted Score 0.04 4 0.16 Weaknesses Weight Rating Weighted Score such as Tom Brady, Cam Newton, Bryce Harper, Michael Phelps, and many more. 1. With no long-temdebt, UA is not utilizing cheap financing as well as they could. 2. Inventory tumoveris 2.3 compared to 4.3 for Nike. 3. Footwear and accessories only account for 20% oftotal revenue. 4. Only 6% of 2012 revenues wvere derived from outside of North America. 5. Latin A merican products are distributed out of the USA. 6. Majority of UA apparel is high priced. The average price for do thing apparel for UA is $29.99, for Nike is $19.99 & for A didas is $15.00. 7. High majority of UA apparel and stores are male focused. 8. UA hasn't patented their "sweat-wicking" material and technology. 9. UA hasn'tmade mich progress in athletic shoes outside of 0.05 2 0.10 2. UA products are sold in major retailers, online, and in outlet stores worldwide. 3. UA's moisture-wicking fabrications are designed to wear in nearly every climate to provide a performance altemative to traditional products. 4. By hosting camps, clinics, and other activities for young athletes, they are able to gain a first hand appreciation for UA's pro duct quality and brand equity. UA's bold logo and brash and edgy marketing campaigns inspire movement and phy sical fitness, positioning the company 0.06 4 0.24 0.05 1 0.05 0.05 2 0.10 0.04 4 0.16 0.07 1 0.07 0.04 2 0.08 0.03 3 0.09 0.05 0.10 5. 0.04 4 0.16 0.04 0.08 very well within the healthier lifestyle megatrend. 6. European products are distributed out of the Netherlands and pro ducts sold in Japan are distributed out of Japan. 7. Many items are produced in Mexico, providing better quality control and reduced shipping costs. CEO Plank's vision is for women's products to outpace men's in 0.04 1 0.04 0.04 3 0.12 0.04 1 0.04 cdeats. 0.06 3 0.18 10. Curently, no one endorses a particular shoe from UA in a manner similar to Nike pro ducing the Air Jordan's. 0.04 1 0.04 8. revenues, and for the intenational revenues to be larg er than USA revenues. TOTALS 1.00 2.69 0.08 4 0.32 5 year annual s ales growth rate is 25% compared to Nike's 6%. 0.10 4 0.40 10. UA compression pro ducts have great brand reco gnition. 0.04 4 0.16

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