Consider Unico Doughnut, a doughnut shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue (MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. PRICE (Dollars per doughnut) 4.00 3.50 3.00 2.50 ATC 2.00 1.50 1.00 0.50 MC Demand MR 0 0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 QUANTITY (Thousands of doughnuts) Profit Maximizing Outcome Profit Loss ? At the profit-maximizing output and price, the shop's profit is equal to $ Given the profit-maximizing choice of output and price, there are . (Hint: Be sure to enter a minus sign if profit is negative.) shops in the industry than there would be in long-run equilibrium.

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Chapter1: Making Economics Decisions
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Consider Unico Doughnut, a doughnut shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue
(MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run.
Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green
rectangle (triangle symbols) to shade in the area representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to
shade in the area representing its loss.
PRICE (Dollars per doughnut)
4.00
3.50
3.00
2.50
ATC
2.00
1.50
1.00
0.50
MC
Demand
MR
0
0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
QUANTITY (Thousands of doughnuts)
Profit Maximizing Outcome
Profit
Loss
?
At the profit-maximizing output and price, the shop's profit is equal to $
Given the profit-maximizing choice of output and price, there are
. (Hint: Be sure to enter a minus sign if profit is negative.)
shops in the industry than there would be in long-run equilibrium.
Transcribed Image Text:Consider Unico Doughnut, a doughnut shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue (MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. PRICE (Dollars per doughnut) 4.00 3.50 3.00 2.50 ATC 2.00 1.50 1.00 0.50 MC Demand MR 0 0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 QUANTITY (Thousands of doughnuts) Profit Maximizing Outcome Profit Loss ? At the profit-maximizing output and price, the shop's profit is equal to $ Given the profit-maximizing choice of output and price, there are . (Hint: Be sure to enter a minus sign if profit is negative.) shops in the industry than there would be in long-run equilibrium.
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