Consider the following information: ts Retail price per unit: $150 Wholesale price per unit: $80 Manufacturer's price per unit: $50 Manufacturer's variable cost: $35 Retailer's fixed costs per quarter: $75,000 Wholesaler's fixed costs per quarter: $1,750 ,000 Manufacturer's fixed costs per quarter: $2,500, 000 Retailer's unit sales this quarter: 1,800 Wholesaler's unit sales this quarter: 80,000 Manufacturer's unit sales this quarter: 160,000 s What is the retailer's markup? $70 $30 $100 46.7%