Consider the following five situations: maintenance of a network of ATMSS, produc- tion and packaging of cake mix, a barn raising in which an entire fast-food restau- rant is torn down and completely replaced in 48 hours, hosting and promotion of the performance of a touring musical group, and repair of an electrical grid to restore electricity to homes after a storm. Now consider the following grid, which indicates five positions marked A, B, C, D, and E. Each of these positions indicates differing levels of tangibility and operation types: Production and Service Management Management Management Management Project Event Incident INTANGIBLE: Pure Service Degree of tangibility of product TANGIBLE: Pure Good Match each of the five points on the grid to each of the five operations proposed, assuming each grid location can be used only once.
Consider the following five situations: maintenance of a network of ATMSS, produc- tion and packaging of cake mix, a barn raising in which an entire fast-food restau- rant is torn down and completely replaced in 48 hours, hosting and promotion of the performance of a touring musical group, and repair of an electrical grid to restore electricity to homes after a storm. Now consider the following grid, which indicates five positions marked A, B, C, D, and E. Each of these positions indicates differing levels of tangibility and operation types: Production and Service Management Management Management Management Project Event Incident INTANGIBLE: Pure Service Degree of tangibility of product TANGIBLE: Pure Good Match each of the five points on the grid to each of the five operations proposed, assuming each grid location can be used only once.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Consider the following five situations: maintenance of a network of ATMSS, produc-
tion and packaging of cake mix, a barn raising in which an entire fast-food restau-
rant is torn down and completely replaced in 48 hours, hosting and promotion of the
performance of a touring musical group, and repair of an electrical grid to restore
electricity to homes after a storm. Now consider the following grid, which indicates
five positions marked A, B, C, D, and E. Each of these positions indicates differing
levels of tangibility and operation types:
Production
and Service
Management Management Management Management
Project
Event
Incident
INTANGIBLE:
Pure Service
Degree of
tangibility
of product
TANGIBLE:
Pure Good
Match each of the five points on the grid to each of the five operations proposed,
assuming each grid location can be used only once.
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