Consider the CEO of a company that sells coffee at small free standing shops around the country. The Board of Directors is considering increasing the number of locations in an effort to increase total revenue, ceteris paribus. Use the data to determine if revenue is responsive to the number of locations. Use the midpoint method to calculate percentages. 2013 3750 2012 Number of locations 3000 Total revenue S80 million $100 million Calculate the percentage change in locations. percentage change in total revenue: Calculate the percentage change in total revenue. percentage change in locations: Based on the CEO's analysis, he reports to the Board that O total revenue is elastic with respect to the number of locations. total revenue is unit elastic with respect to the number of locations. O total revenue is inelastic with respect to the number of locations.
Consider the CEO of a company that sells coffee at small free standing shops around the country. The Board of Directors is considering increasing the number of locations in an effort to increase total revenue, ceteris paribus. Use the data to determine if revenue is responsive to the number of locations. Use the midpoint method to calculate percentages. 2013 3750 2012 Number of locations 3000 Total revenue S80 million $100 million Calculate the percentage change in locations. percentage change in total revenue: Calculate the percentage change in total revenue. percentage change in locations: Based on the CEO's analysis, he reports to the Board that O total revenue is elastic with respect to the number of locations. total revenue is unit elastic with respect to the number of locations. O total revenue is inelastic with respect to the number of locations.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:Consider the CEO of a company that sells coffee at small free standing shops around the country. The Board of Directors is
considering increasing the number of locations in an effort to increase total revenue, ceteris paribus. Use the data to determine if
revenue is responsive to the number of locations. Use the midpoint method to calculate percentages.
2012
2013
Number of locations
Total revenue
3000
3750
$80 million
S100 million
Calculate the percentage change in locations.
percentage change in total revenue:
Calculate the percentage change in total revenue.
percentage change in locations:
Based on the CEO's analysis, he reports to the Board that
total revenue is elastic with respect to the number
of locations.
O total revenue is unit elastic with respect to the
number of locations.
O total revenue is inelastic with respect to the number
of locations.
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