consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How was the product you purchased promoted in-store? Was it part of a separate display? Was there specific signage promoting the product? Did the in-store promotion influence your purchase

Principles of Accounting Volume 1
19th Edition
ISBN:9781947172685
Author:OpenStax
Publisher:OpenStax
Chapter6: Merchandising Transactions
Section: Chapter Questions
Problem 1TP: Conduct research on a real-world retailers trade discounts and policies, and discuss the following...
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consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How was the product you purchased promoted in-store? Was it part of a separate display? Was there specific signage promoting the product? Did the in-store promotion influence your purchase?  describe the product placement, packaging, signage, and competing products.

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