Consider a local fast-food restaurant. The following table shows the maximum price that Alex and Anna will pay for two products: chicken nuggets and fries. Assume that the marginal cost of chicken nuggets is $1.00 and the marginal cost of fries is $0.50. Alex Anna Maximum Price Chicken Nuggets $1.50 $2.55 Fries $1.50 $0.45 Bundled Price $3.00 $3.00 a. Compare all four possible single-item pricing policies to find the profit- maximizing single-item pricing policy. b. Solve for profit if the restaurant engages in pure bundling. c. Assume the restaurant engages in mixed bundling and charges $3.00 for a bundle, $2.52 for chicken nuggets, and $1.50 for fries. Show that the profit obtained under mixed bundling will be higher than that under pure bundling or single-item pricing

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Chapter1: Making Economics Decisions
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Consider a local fast-food restaurant. The following table shows the maximum price that Alex and Anna
will pay for two products: chicken nuggets and fries. Assume that the marginal cost of chicken nuggets is
$1.00 and the marginal cost of fries is $0.50.
Alex
Anna
Maximum Price
Chicken Nuggets
$1.50
$2.55
Fries
$1.50
$0.45
Bundled Price
$3.00
$3.00
a. Compare all four possible single-item pricing policies to find the profit- maximizing single-item pricing
policy.
b. Solve for profit if the restaurant engages in pure bundling.
c. Assume the restaurant engages in mixed bundling and charges $3.00 for a bundle, $2.52 for chicken
nuggets, and $1.50 for fries. Show that the profit obtained under mixed bundling will be higher than that
under pure bundling or single-item pricing
Transcribed Image Text:Consider a local fast-food restaurant. The following table shows the maximum price that Alex and Anna will pay for two products: chicken nuggets and fries. Assume that the marginal cost of chicken nuggets is $1.00 and the marginal cost of fries is $0.50. Alex Anna Maximum Price Chicken Nuggets $1.50 $2.55 Fries $1.50 $0.45 Bundled Price $3.00 $3.00 a. Compare all four possible single-item pricing policies to find the profit- maximizing single-item pricing policy. b. Solve for profit if the restaurant engages in pure bundling. c. Assume the restaurant engages in mixed bundling and charges $3.00 for a bundle, $2.52 for chicken nuggets, and $1.50 for fries. Show that the profit obtained under mixed bundling will be higher than that under pure bundling or single-item pricing
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