Consequently, they're more likely than not to prepare for the fact that today's transnational institutions, national leaders, and general citizenry will be unable to effectively work together to manage the growing complexities of our increasingly interconnected world. A) True B) False

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter8: Business Markets And Buying Behavior
Section8.2: General Electric Goes Social To Reach Business Buyers
Problem 2C
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In theory, scenario analysis is a process of analyzing future events by considering alternative possible outcomes. Thus, scenario analysis, which is one of the main forms of projection, does not try to show one exact picture of the future. Instead, it presents several alternative future developments.managers must envision different scenarios on the scale and scope of globalization. Doing so prepares international managers to develop the knowledge, skills, abilities needed to deal with ongoing changes in the global business environment. The executive that takes the view that the forces opposing globalization will greatly slow its growth sees various trends and circumstances imposing constraints that ultimately defy resolution. Consequently, they're more likely than not to prepare for the fact that today's transnational institutions, national leaders, and general citizenry will be unable to effectively work together to manage the growing complexities of our increasingly interconnected world.

A) True

B) False

 

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