Compare and contrast qualitative and quantitative research methods.
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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Question
Compare and contrast qualitative and quantitative research methods.
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Introduction
Qualitative research method is a process of obtaining data by the researcher from first hand observation, questionnaire, interviews, focus groups participant observation, artifacts and documents.
Quantitative research method refer to as the strategy which focuses on analyzing and quantifying he collection of data.
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