Communication takes place in various forms and channels in our everyday life. Whether we like it or not, we must communicate to get our point across, receive instructions, and make decisions. Communication facilitates the dissemination and transference of information, knowledge, and action. We may think of it as a link that connects all vital parts of a chain. Instinctively, we may assume that communication provides the platform for carrying out our duties in as much as it is necessary for job performance and objectives setting. In the process, information affects our communication behavior in multiple ways.  What are some of the communication channels in use today? Name some of the advantages and disadvantages of communication channels. How has technology influenced the way we communicate? In your own organization, what channels are in place? How effectively are they used?

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Communication Challenges

Communication can simply be defined as a mutual exchange of information with specific intent. It is an omnipotent fact of life and the basis for every activity carried out in society. However, communication carried out in the course of business activity can be termed business communication. Communication is the most essential part of business and involves a constant flow of information. Effective communication in a business environment is crucial to the survival and success of an enterprise. Lack of effective and efficient communication can prove to be fatal to a business.