Cola A 59 89 72 HEHEHERRS Cola B 90 71 77 81 86 83 87 Cola A 76 87 60 60 72 Cola B 88 80 69 93

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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Question
Data table of the adindex ratings
Cola A
59
元 89 72 79 83 77
74
88
82
65
81
88
84
84
64
74
70
59
Cola A
76
88
87
80
77
60
69
83
60
93
76
82
69
73
65
69
89
73
72
63
86
85
III
89
85
82
65
81
69
67
60
85
90
73
86
87
61
83
91
59
93
81
72
75
60
88
83
Cola B
90
71
86
83
87
CH88HERODDERGONO
Cola B
74
I
X
U
Transcribed Image Text:Data table of the adindex ratings Cola A 59 元 89 72 79 83 77 74 88 82 65 81 88 84 84 64 74 70 59 Cola A 76 88 87 80 77 60 69 83 60 93 76 82 69 73 65 69 89 73 72 63 86 85 III 89 85 82 65 81 69 67 60 85 90 73 86 87 61 83 91 59 93 81 72 75 60 88 83 Cola B 90 71 86 83 87 CH88HERODDERGONO Cola B 74 I X U
To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of
which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying table;
the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05.
Click the icon to view the data table of the adindex ratings.
Compute the descriptive statistics. Find the mean of the adindex ratings for cola A.
(Round to two decimal places as needed.)
Find the mean of the adindex ratings for cola B.
Mean after workshops = (Round to two decimal places as needed.)
Find the mean of the difference of the adindex ratings for cola A and cola B. (Assume the difference to be the cola A data value minus the cola B data value)
Mean of the difference = (Round to two decimal places as needed.)
Transcribed Image Text:To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying table; the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05. Click the icon to view the data table of the adindex ratings. Compute the descriptive statistics. Find the mean of the adindex ratings for cola A. (Round to two decimal places as needed.) Find the mean of the adindex ratings for cola B. Mean after workshops = (Round to two decimal places as needed.) Find the mean of the difference of the adindex ratings for cola A and cola B. (Assume the difference to be the cola A data value minus the cola B data value) Mean of the difference = (Round to two decimal places as needed.)
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Follow-up Question
Determine the test statistic.
Test Statistic = (Round to two decimal places as needed.)
Find the p-value for the test statistic.
The p-value is.
(Round to three decimal places as needed.)
Transcribed Image Text:Determine the test statistic. Test Statistic = (Round to two decimal places as needed.) Find the p-value for the test statistic. The p-value is. (Round to three decimal places as needed.)
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