Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows: Sales price Variable cost of goods sold per unit Manufacturing margin per unit Variable selling expense per unit Contribution margin per unit Atlantic Wave Pacific Pounder East Coast West Coast The sales unit volume for the territories and products for the period is as follows: 3,440 0 1,720 1,720 Contribution margin ratio a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required. Coast to Coast Surfboards Inc. Contribution Margin by Territory East Coast Atlantic Wave % $300 (111) $189 (129) $60 $ West Coast $ Pacific Pounder $250 (118) $132 (67) $65 % b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories? The total contribution margin is Coast, while the contribution margin ratio is for West Coast. This is because East Coast sells only Atlantic Wave, which have a contribution margin ratio but a contribution margin per unit. In attempting to improve the company's profitability, that changing the mix of products to it is for the East the two territories will have much effect. In addition, the variable selling expenses per unit for the may be too high.
Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows: Sales price Variable cost of goods sold per unit Manufacturing margin per unit Variable selling expense per unit Contribution margin per unit Atlantic Wave Pacific Pounder East Coast West Coast The sales unit volume for the territories and products for the period is as follows: 3,440 0 1,720 1,720 Contribution margin ratio a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required. Coast to Coast Surfboards Inc. Contribution Margin by Territory East Coast Atlantic Wave % $300 (111) $189 (129) $60 $ West Coast $ Pacific Pounder $250 (118) $132 (67) $65 % b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories? The total contribution margin is Coast, while the contribution margin ratio is for West Coast. This is because East Coast sells only Atlantic Wave, which have a contribution margin ratio but a contribution margin per unit. In attempting to improve the company's profitability, that changing the mix of products to it is for the East the two territories will have much effect. In addition, the variable selling expenses per unit for the may be too high.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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