Cluster Question Prompt Consider corporations that use advertising firms to develop marketing campaigns. Corporations can choose to cluster around the single advertising firm to take advantage of localization economies. Each corporation buys one campaign per year from the advertising firm. The cost per campaign is decreasing with the number of corporations in the cluster and is equal to $1000/N for each corporation, where N = number of corporations in the cluster. When corporations cluster, labor costs for the corporations increase. The cost of labor = $10N for each corporation. The corporation only has campaign and labor costs and it's total revenue is equal to $800 and is fixed. Use this information to answer the questions below.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 17.6IP
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2

Question 3
Refer to the Cluster Question Prompt above.
How many corporations need to be in the cluster to maximize profit (within that cluster)?
Question 4
Refer to the Cluster Question Prompt above.
How much profit will each of the corporations in the cluster earn if profit in the cluster is maximized?
Note that you are calculating the profit that one corporation makes. Not the sum of the profit that all the corporations in the cluster make together. Do not include a
"$" sign in your answer.
Transcribed Image Text:Question 3 Refer to the Cluster Question Prompt above. How many corporations need to be in the cluster to maximize profit (within that cluster)? Question 4 Refer to the Cluster Question Prompt above. How much profit will each of the corporations in the cluster earn if profit in the cluster is maximized? Note that you are calculating the profit that one corporation makes. Not the sum of the profit that all the corporations in the cluster make together. Do not include a "$" sign in your answer.
Cluster Question Prompt
Consider corporations that use advertising firms to develop marketing campaigns. Corporations can choose to cluster around the single advertising firm to take
advantage of localization economies.
Each corporation buys one campaign per year from the advertising firm. The cost per campaign is decreasing with the number of corporations in the cluster and is
equal to $1000/N for each corporation, where N = number of corporations in the cluster.
When corporations cluster, labor costs for the corporations increase. The cost of labor = $10N for each corporation. The corporation only has campaign and labor
costs and it's total revenue is equal to $800 and is fixed.
Use this information to answer the questions below.
Transcribed Image Text:Cluster Question Prompt Consider corporations that use advertising firms to develop marketing campaigns. Corporations can choose to cluster around the single advertising firm to take advantage of localization economies. Each corporation buys one campaign per year from the advertising firm. The cost per campaign is decreasing with the number of corporations in the cluster and is equal to $1000/N for each corporation, where N = number of corporations in the cluster. When corporations cluster, labor costs for the corporations increase. The cost of labor = $10N for each corporation. The corporation only has campaign and labor costs and it's total revenue is equal to $800 and is fixed. Use this information to answer the questions below.
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