Cluster Question Prompt Consider corporations that use advertising firms to develop marketing campaigns. Corporations can choose to cluster around the single advertising firm to take advantage of localization economies. Each corporation buys one campaign per year from the advertising firm. The cost per campaign is decreasing with the number of corporations in the cluster and is equal to $1000/N for each corporation, where N = number of corporations in the cluster. When corporations cluster, labor costs for the corporations increase. The cost of labor = $10N for each corporation. The corporation only has campaign and labor costs and it's total revenue is equal to $800 and is fixed. Use this information to answer the questions below.
Cluster Question Prompt Consider corporations that use advertising firms to develop marketing campaigns. Corporations can choose to cluster around the single advertising firm to take advantage of localization economies. Each corporation buys one campaign per year from the advertising firm. The cost per campaign is decreasing with the number of corporations in the cluster and is equal to $1000/N for each corporation, where N = number of corporations in the cluster. When corporations cluster, labor costs for the corporations increase. The cost of labor = $10N for each corporation. The corporation only has campaign and labor costs and it's total revenue is equal to $800 and is fixed. Use this information to answer the questions below.
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 17.6IP
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