Answered: Churn Calls Visits Churn Calls Visits…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Related questions

Question

100%

Churn	Calls	Visits	Churn	Calls	Visits
Yes	39	0	No	67	1
Yes	95	0	No	60	2
Yes	24	2	No	69	1
Yes	86	1	No	12	2
Yes	40	2	No	7	2
Yes	25	0	No	75	0
Yes	40	0	No	40	0
Yes	40	2	No	12	0
Yes	93	1	No	12	2
Yes	96	1	No	40	0
Yes	96	0	No	7	2
Yes	73	2	No

A marketing manager wants to predict customers with risk of churning based on the number of calls the customer makes to the company call center and the number of visits the customer makes to the local service center. Data from a random sample of 30 customers are given in the data table. A classification tree model was developed to predict churning using all the data as a training sample. What conclusions can you reach?

Based on the first split, what conclusions can be drawn about when customer churn is more likely?

Select the correct choice below and fill in any answer boxes within your choice.

When the number of visits was greater than or equal?

When the number of visits was less than ?

When the number of calls was less than?

When the number of calls was greater than or equal to ?

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