Charlevoix Company produces three products: Torch, Elk, and Walloon. A segmented income statement follows: Sales revenue Less: Variable expenses Contribution margin Less direct fixed expenses: Depreciation Advertising Segment margin Torch $350,000,000 300,000,000 $ 50,000,000 12,000,000 21,000,000 $ 17,000,000 ΕΙΚ $50,000,000 10,000,000 $ 40,000,000 7,000,000 10,000,000 $ 23,000,000 2. Conceptual Connection: Should Charlevoix keep or drop Walloon? Walloon $80,000,000 60,000,000 $ 20,000,000 5,000,000 30,000,000 $ (15,000,000) Total $480,000,000 370,000,000 $ 110,000,000 24,000,000 61,000,000 $ 25,000,000 Direct fixed expenses consist of depreciation and advertising. All depreciation on the equipment is dedicated to the product lines. None of the equipment can be sold. Assume that each of the three products has a different marketing campaign whose advertising would remain if the associated product were dropped. Required: 1. Conceptual Connection: Estimate the impact on profit that would result from dropping Walloon. Enter amount in full, rather than in thousands. For example, "15000" rather than "15".

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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11

Keep-or-Drop Decision
Charlevoix Company produces three products: Torch, Elk, and Walloon. A segmented income statement follows:
Sales revenue
Less: Variable expenses
Contribution margin
Less direct fixed expenses:
Depreciation
Advertising
Torch
Required:
$350,000,000
300,000,000
$ 50,000,000
12,000,000
21,000,000
$ 17,000,000
ΕΙΚ
$50,000,000
10,000,000
$ 40,000,000
2. Conceptual Connection: Should Charlevoix keep or drop Walloon?
7,000,000
10,000,000
Walloon
5,000,000
30,000,000
Segment margin
$ (15,000,000)
Direct fixed expenses consist of depreciation and advertising. All depreciation on the equipment is dedicated to the product lines. None of the equipment can be sold.
Assume that each of the three products has a different marketing campaign whose advertising would remain if the associated product were dropped.
$ 23,000,000
$80,000,000
60,000,000
$ 20,000,000
Total
$480,000,000
370,000,000
$ 110,000,000
24,000,000
61,000,000
$ 25,000,000
1. Conceptual Connection: Estimate the impact on profit that would result from dropping Walloon. Enter amount in full, rather than in thousands. For example,
"15000" rather than "15".
Transcribed Image Text:Keep-or-Drop Decision Charlevoix Company produces three products: Torch, Elk, and Walloon. A segmented income statement follows: Sales revenue Less: Variable expenses Contribution margin Less direct fixed expenses: Depreciation Advertising Torch Required: $350,000,000 300,000,000 $ 50,000,000 12,000,000 21,000,000 $ 17,000,000 ΕΙΚ $50,000,000 10,000,000 $ 40,000,000 2. Conceptual Connection: Should Charlevoix keep or drop Walloon? 7,000,000 10,000,000 Walloon 5,000,000 30,000,000 Segment margin $ (15,000,000) Direct fixed expenses consist of depreciation and advertising. All depreciation on the equipment is dedicated to the product lines. None of the equipment can be sold. Assume that each of the three products has a different marketing campaign whose advertising would remain if the associated product were dropped. $ 23,000,000 $80,000,000 60,000,000 $ 20,000,000 Total $480,000,000 370,000,000 $ 110,000,000 24,000,000 61,000,000 $ 25,000,000 1. Conceptual Connection: Estimate the impact on profit that would result from dropping Walloon. Enter amount in full, rather than in thousands. For example, "15000" rather than "15".
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