Characterize the following organizations on the basis of their structure and on their degree of formalization, centralization local, and complexity: a large pharmaceutical company a franchise of a national fast-food chain a large retail establishment.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
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Characterize the following organizations on the basis of their structure and on their degree of formalization, centralization local, and complexity:

a large pharmaceutical company

a franchise of a national fast-food chain

a large retail establishment. 

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