Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.2: Utility: The Value Added By Marketing
Problem 2CC
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Describe the challenges and strategies for keyword targeting in highly competitive industries.
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