CASE STUDY  During these difficult times of economic turmoil all over the globe and the  unexpected long lockdowns affecting the economy and the citizens at large  in very country, there is an idea of developing a mobile application for  “anonymous crowdfunding” called “ساعدة)“ pleH) مto help the needy people  within the country with their legitimate financial obligations; including utility  bills, house rent, educational tuition, and other necessity small loans and  necessity installment scheme payments. There are many people amongst us  that although earn a fair amount of money but due to unexpected  circumstances, cannot manage their finances and need help only once or twice from others but are adament to ask for it  due to their social status. In order to help these people out and connect them to the generous people who are willing to  help the community with whatever big or small contributions, an application is to be launched for annonymous crowd  funding. It will work by connecting the three parties involved in every transcation; the payee, the payer and the  organization that needs to be paid. For example; A person owes STC SR. 500/- so he logs in to this application, another  person (anonymous) who is willing to help people in need login to the same application and searches for unpaid amounts  (sorted “low” to “high”), finds this SR. 500/- outstanding amount for an STC bill (owner’s name not shown), selects  the bill and pays through his/her card directly online through the given STC SADAD account number. Once the payment  is done, both parties will receive a text message from STC and the application thanking them for the payment. In this  way, all three parties are in a win-win situation. This application will purely be launched for community purposes and  not for business earnings. The applciation idea is developed but the social media launch and activation plan is reuired prior to the release of this  application. The main complication is that the application is based on both particpating parties remaining anonymous  in order to keep their respect in the society while helping them out!   Q1. Provide a short SWOT (at least 2 each) for the application keeping in mind the scenario given above in the  case.  Q2. As the Digital Marketing Manager for this application, what type of content strategy would you propose for  this application launch in order to create brand awareness keeping in mind the purpose and personality of the  application? Please explain in detail the platforms used for such strategy with reasons.  Q3. How would you promote the application and how would you get testimonials of the parties involved to be  published and shared on various social media platforms? Q4. What type of content would be the best for this type of application to trend on social media platforms; Topical  or Evergreen? Why?

Algebra and Trigonometry (6th Edition)
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ISBN:9780134463216
Author:Robert F. Blitzer
Publisher:Robert F. Blitzer
ChapterP: Prerequisites: Fundamental Concepts Of Algebra
Section: Chapter Questions
Problem 1MCCP: In Exercises 1-25, simplify the given expression or perform the indicated operation (and simplify,...
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CASE STUDY 

During these difficult times of economic turmoil all over the globe and the 
unexpected long lockdowns affecting the economy and the citizens at large 
in very country, there is an idea of developing a mobile application for 
“anonymous crowdfunding” called “ساعدة)“ pleH) مto help the needy people 
within the country with their legitimate financial obligations; including utility 
bills, house rent, educational tuition, and other necessity small loans and 
necessity installment scheme payments. There are many people amongst us 
that although earn a fair amount of money but due to unexpected 
circumstances, cannot manage their finances and need help only once or twice from others but are adament to ask for it 
due to their social status. In order to help these people out and connect them to the generous people who are willing to 
help the community with whatever big or small contributions, an application is to be launched for annonymous crowd 
funding. It will work by connecting the three parties involved in every transcation; the payee, the payer and the 
organization that needs to be paid. For example; A person owes STC SR. 500/- so he logs in to this application, another 
person (anonymous) who is willing to help people in need login to the same application and searches for unpaid amounts 
(sorted “low” to “high”), finds this SR. 500/- outstanding amount for an STC bill (owner’s name not shown), selects 
the bill and pays through his/her card directly online through the given STC SADAD account number. Once the payment 
is done, both parties will receive a text message from STC and the application thanking them for the payment. In this 
way, all three parties are in a win-win situation. This application will purely be launched for community purposes and 
not for business earnings.
The applciation idea is developed but the social media launch and activation plan is reuired prior to the release of this 
application. The main complication is that the application is based on both particpating parties remaining anonymous 
in order to keep their respect in the society while helping them out!

 

Q1. Provide a short SWOT (at least 2 each) for the application keeping in mind the scenario given above in the 
case. 

Q2. As the Digital Marketing Manager for this application, what type of content strategy would you propose for 
this application launch in order to create brand awareness keeping in mind the purpose and personality of the 
application? Please explain in detail the platforms used for such strategy with reasons. 

Q3. How would you promote the application and how would you get testimonials of the parties involved to be 
published and shared on various social media platforms?

Q4. What type of content would be the best for this type of application to trend on social media platforms; Topical 
or Evergreen? Why?

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