Case Problem: Young Professional Magazine Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years of a business or other professional career. The magazine has been fairly successful and the publisher is interested in expanding the publication’s advertising base. As a recent hire into the marketing department at the magazine, you have been asked to help develop a survey asking readers demographic information and questions about their interests. Your survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. The culmination of your work will be a presentation of your findings to management. Therefore, you not only have to present summary data, but must also be able to explain the results in a manner that is accurate and easy to understand. How would changes in sample size affect the margin of error, assuming all else remained constant? a. It would not have any effect on the margin of error. b. A larger sample size would cause the interval to widen.
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Case Problem: Young Professional Magazine Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years of a business or other professional career. The magazine has been fairly successful and the publisher is interested in expanding the publication’s advertising base. As a recent hire into the marketing department at the magazine, you have been asked to help develop a survey asking readers demographic information and questions about their interests. Your survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. The culmination of your work will be a presentation of your findings to management. Therefore, you not only have to present summary data, but must also be able to explain the results in a manner that is accurate and easy to understand. |
How would changes in
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